Nike announced Monday that it will permanently cease its sponsorship of Hockey Canada in the wake of its handling of a high-profile alleged group sexual assault case.
"Nike is no longer a sponsor of Hockey Canada," a company statement issued Monday said.
"We will continue to provide on-ice product for Hockey Canada athletes as part of our partnership with the International Ice Hockey Federation, but our individual partnership with the federation has ended."
The sportswear giant first announced a temporary suspension of support last October, at a time when corporate sponsors Chevrolet Canada, Scotiabank and Canadian Tire had also pulled their financial support.
Canadian Tire pulled its support permanently while Scotiabank and Chevrolet Canada paused their support temporarily. CBC News has contacted Scotiabank for an update in light of Nike's decision. Chevrolet Canada said Monday that it is still taking stock of the situation.
Frankis said
Jul 20, 2023
Hockey is a great and productive show for all fans and athletes. This has long been bringing money not only to the athletes themselves, but also to everyone around this industry. For example, bets - https://melbet-ca.com/ I made good money doing this when I was a student. Even now, I do not refuse the bet while the championship is going on.
-- Edited by Frankis on Thursday 20th of July 2023 08:00:39 AM
Nike announced Monday that it will permanently cease its sponsorship of Hockey Canada in the wake of its handling of a high-profile alleged group sexual assault case.
"Nike is no longer a sponsor of Hockey Canada," a company statement issued Monday said.
"We will continue to provide on-ice product for Hockey Canada athletes as part of our partnership with the International Ice Hockey Federation, but our individual partnership with the federation has ended."
The sportswear giant first announced a temporary suspension of support last October, at a time when corporate sponsors Chevrolet Canada, Scotiabank and Canadian Tire had also pulled their financial support.
Canadian Tire pulled its support permanently while Scotiabank and Chevrolet Canada paused their support temporarily. CBC News has contacted Scotiabank for an update in light of Nike's decision. Chevrolet Canada said Monday that it is still taking stock of the situation.
Hockey is a great and productive show for all fans and athletes. This has long been bringing money not only to the athletes themselves, but also to everyone around this industry. For example, bets - https://melbet-ca.com/ I made good money doing this when I was a student. Even now, I do not refuse the bet while the championship is going on.
-- Edited by Frankis on Thursday 20th of July 2023 08:00:39 AM